When I was in art school in New York City I would plan days to go visit galleries. Not to buy art, but to appreciate it and learn more about what was going on in the art world and about the artists involved. But even with an art background and dressed in my best clothes it was a daunting experience to walk into some of these galleries. The person working in the gallery would instantly judge that I was not a buyer and therefore act as if I was really not cool enough to even be in there. This treatment and attitude really turned me off, and made me aware of why people are sometimes intimidated to walk into a gallery, let alone ask questions and buy art. Of course that was New York City, but I believe that people who don’t know a lot about art feel that they can not appreciate it the same as someone who has some knowledge of the art market. This is so not the case! The greatest thing about art is that it is 100% subjective, and a person does not need a PHD in art history to know what they like and what they don’t like. Appreciating, viewing and buying art for your home should be a fun learning experience.
The best advice I can give to people with little or no art buying experience is to go with your gut feeling and then ask lots of questions. When you walk into a gallery, hopefully someone greets you and welcomes you to walk around and take a look. See what strikes you and catches your interest and then ask questions. Art is such a great topic to talk about because it is so subjective. The interpretations of a work are endless and can be a lot of fun to discuss. The owner of a gallery will most likely have some insight into the artist’s inspiration and intention and this information can open up a whole new dialogue between you the viewer, and the work of art. Take this opportunity to learn as much as possible about the artist, his medium and technique. Part of the joy of owning a fabulous painting or sculpture is being able to discuss the piece with visitors to your home.
The galleries in San Jose del Cabo’s Gallery District, as a collective, have a wide range of art for all tastes and budgets. From internationally recognized artists to Mexican folk art, the choices are endless and the selection is great. Each gallery has their individual rosters of artists and is knowledgeable and friendly. It is a great place to start when looking for that perfect piece of art for your home in Los Cabos or afar. And, I promise there is not an ounce of snobiness to be found!
After graduating with a degree in Illustration from Parsons School of Design, Ida worked as an independent artist and illustrator in New York City. She also participated in various solo and group shows. Ida moved to Los Cabos in late 2003 to open Galeria de Ida Victoria, touted by the local press as "the finest gallery south of Los Angeles". Get to know more about her and her gallery at idavictoriagallery.com