We are excited to be hosting a concert at Galeria de Ida Victoria on January 16th for Canadian roots-pop sensation Melanie Dekker in support of the Los Cabos Humane Society! Melanie tours the world with her guitar and has opened for Diana Krall & Faith Hill and has performed with Russell Peters and  Bryan Adams. Melanie Dekker concerts are a cool combination of fiery, colorful and sympathetic music. We are excited to have her here in the gallery performing and because of space, there will be limited seating available. RSVP to ida@idavictoriaarts.com
1128 V. Guerrero St., Gallery District, San Jose del Cabo.   idavictoriagallery.com

RSVP to ida@idavictoriaarts.com
1128 V. Guerrero St., Gallery District, San Jose del Cabo.   idavictoriagallery.com

Don´t miss out! The Art Walk starts tomorrow! Thursday 29th from 6pm to 9pm. / ¡No te pierdas la gran inauguración de la Caminata del Arte mañana jueves 29 de octubre de 6pm a 9pm!

The Art Walk is open during the holidays!

Hours:

Thanksgiving Day Thursday, November 26, 2015 normal hours (5pm-9pm)
Christmas Eve Thursday, December 24, 2015 (10am-8pm)
New Year's Eve 2015 Thursday, December 31, 2015 (10am-8pm)

Don´t miss out on this popular weekly event held every Thursday evening in San José del Cabo from 5pm to 9pm between the months of October and June. This event was established, promoted and organized by the Gallery District Association in the hopes of drawing art lovers and tourist away from the Main Square and into out color-filled back streets located behind the church.  With its popularity growing over the years, the local government decided to close the main street of Obregon to car traffic in order to accommodate all of the visitors to our district every Thursday evening. Enjoy an evening strolling through the Gallery District, visiting the art galleries, sipping wine and dining in our neighborhood restaurants. Often galleries will have special events such as "artist in attendance" or openings of new exhibitions.

By Ida Gustavson

When I was in art school in New York City I would plan days to go visit galleries. Not to buy art, but to appreciate it and learn more about what was going on in the art world and about the artists involved. But even with an art background and dressed in my best clothes it was a daunting experience to walk into some of these galleries. The person working in the gallery would instantly judge that I was not a buyer and therefore act as if I was really not cool enough to even be in there.  This treatment and attitude really turned me off, and made me aware of why people are sometimes intimidated to walk into a gallery, let alone ask questions and buy art. Of course that was New York City, but I believe that people who don’t know a lot about art feel that they can not appreciate it the same as someone who has some knowledge of the art market. This is so not the case! The greatest thing about art is that it is 100% subjective, and a person does not need a PHD in art history to know what they like and what they don’t like. Appreciating, viewing and buying art for your home should be a fun learning experience.

Selecting art for your home is a personal process. The art should reflect your personality and your sense of style and it is a great way to put your unique signature on a space. Artwork in a home should reflect the homeowner. It creates a visual dialogue in the space and helps set the mood or feeling you are trying to evoke. A work of art can be humorous, deadly serious, thought provoking or just plain colorful, but in the end, it should reflect you and your style.
The best advice I can give to people with little or no art buying experience is to go with your gut feeling and then ask lots of questions. When you walk into a gallery, hopefully someone greets you and welcomes you to walk around and take a look. See what strikes you and catches your interest and then ask questions. Art is such a great topic to talk about because it is so subjective. The interpretations of a work are endless and can be a lot of fun to discuss. The owner of a gallery will most likely have some insight into the artist’s inspiration and intention and this information can open up a whole new dialogue between you the viewer, and the work of art. Take this opportunity to learn as much as possible about the artist, his medium and technique. Part of the joy of owning a fabulous painting or sculpture is being able to discuss the piece with visitors to your home.

Another important factor in choosing a work of art is budget. Unfortunately it is the least romantic part of selecting art for your home but an obvious reality. Have an idea of what you want to spend and look in that price range. Galleries for the most part carry a wide range of art for different budgets. Let the gallery know what price range you are interested in, and they will be more than happy to show you options. Good art is not always expensive and not all expensive art is necessarily good. Emerging artists are a great place to begin because their prices are usually lower. They are trying to establish collectors and they are producing their best work in order to get their foot into the art market door. Another option in today’s digital world is fine art reproductions. The quality of today’s reproductions is impressive and though they are not originals, many are printed in a limited edition and signed and numbered by the artist, the smaller the edition the more valuable they are. Don’t be afraid to discuss your budget. Galleries and artists want your business and for the most part they will try and accommodate a potential client and collector. If you have fallen in love with a piece, but it is out of your price range, talk to the gallery about smaller works or studies by that artist that might be more suitable to your budget.

The galleries in San Jose del Cabo’s Gallery District, as a collective, have a wide range of art for all tastes and budgets. From internationally recognized artists to Mexican folk art, the choices are endless and the selection is great. Each gallery has their individual rosters of artists and is knowledgeable and friendly. It is a great place to start when looking for that perfect piece of art for your home in Los Cabos or afar. And, I promise there is not an ounce of snobiness to be found!

About Ida:
After graduating with a degree in Illustration from Parsons School of Design, Ida worked as an independent artist and illustrator in New York City.  She also participated in various solo and group shows. Ida moved to Los Cabos in late 2003 to open Galeria de Ida Victoria, touted by the local press as "the finest gallery south of Los Angeles". Get to know more about her and her gallery at idavictoriagallery.com

Helping to cure Malaria
20% of all gross revenues from Shona Art ales return to Africa to help fight one of the most dire social and economic impediments in Zimbabwe; malaria.
Malaria takes a life every 30 seconds and it is the biggest killer of African children under the age of five​.


The charity registered with the federal government of Canada, registration number 85420 8188RR0001.

ACQUIRE A UNIQUE PIECE OF ART AND CHANGE A LIFE www.muvezi.com
For more information heck our website: www.muvezi.org
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True art is created not only by the painter, but by the viewer. The way each individual perceives an art piece, transforms that art piece. We all bring our own culture, background, and experience when approaching and interpreting art, therefore the art becomes what we want it to become.

So it's only appropriate that the viewer should be a part of every art piece, they should be the ones to bring it to life. Which is exactly what Ivan Guaderrama is doing in his newest exhibit "Interactive: Art Comes Alive" taking place in Cabo's infamous Luxury Avenue on April 15th.

Whether you are new to Ivan Guaderrama's art, or have been part of our family for years, you will find a piece that brings a smile and melts your heart.